Digital Marketing Specialist

Details

Position Type: Full-time

Hiring Range: $45,000 – $50,000

Reports to: Communications Coordinator

Desired Start Date: January 9, 2017

Description

The Digital Marketing Specialist will support communication efforts of the Institute through the management of digital marketing campaigns and SEO and improvements to website design and performance.

Essential Functions

  • With guidance from management, lead digital marketing campaigns that generate increased web traffic and enrollment in Institute training programs.
  • Manage, improve, and report on efficacy of SEO of Institute sites in generating web traffic and organic revenue in accordance with best practices. Develop SEO strategies to help the Institute achieve goals for enrollment in training.
  • Maintain appearance and performance of Institute websites through quality assurance, adherence to brand standards, optimization and development.
  • Manage, improve, and report on the efficacy of SEM, PPC, and Google Grant Campaigns to advance specific Institute training enrollment goals. Stay current with and employ best practices, where appropriate.
  • Work closely with the communications team to create high quality, accessible and consistent content.
  • Design site pages, including landing and initiative-specific pages, incorporating photography, video, graphics and other elements as appropriate.
  • Manage and report on Google Analytics.
  • Guide and enforce web asset standards and processes.
  • Oversee online store and inventory management.
  • Purchase and renew all Beck Institute domains.
  • Perform related work as assigned.

Requirements

  • BA or BS Education in either IT, web development, marketing or communications or equivalent experience in either IT, web design and development, marketing or communications.
  • At least two years’ experience in web design and management
  • Deep knowledge of Microsoft and Adobe applications
  • Knowledge of SEO tools including Google and Bing Webmaster Tools, Analytics, and AdWords
  • Experience with WordPress
  • Strong graphic design skills
  • Familiarity with Salesforce is highly desirable
  • Familiarity with WooCommerce is highly desirable

Evening Receptionist

Details

Category: Clerical

Position Type: Part-time, non-exempt

Compensation: $11.50/hour

Reports to: Administrative Director

Hours: Mon-Tue-Wed-Thu: 4:15 PM – 8:15 PM

Desired Start Date: September, 2016 (flexible)

Description

The evening receptionist will greet, check-in, and schedule future sessions for our clients who attend Beck Institute after standard business hours.

Specific Duties

  • Fields general patient inquiries by phone, email, and in-person
  • Enters/updates patient data using our patient tracking software Therapist Helper
  • Collects patient fees
  • Issues patient receipts using Therapist Helper
  • Schedules patient sessions using Therapist Helper
  • Prepares patient paperwork in advance of session
  • Works closely with therapists to ensure smooth office operations
  • Maintains the reception area; and
  • May perform general office duties as assigned

Requirements

  • General computer skills
  • Well organized and detail oriented
  • Psychology background is preferred
  • Some clerical, reception, or office experience is preferred

To apply:

Submit current resume or curriculum vita to:

Julie Snow Regan, Administrative Director

jsnowregan@beckinstitute.org

NO PHONE CALLS PLEASE