The Beck Institute for Cognitive Behavior Therapy (BI) is a nonprofit with a 25-year history of commitment to its mission of disseminating CBT (Cognitive Behavior Therapy) and serving as the source for CBT excellence. Our employees form a high-energy, high-performing work team, and one with no silos; instead, our solution-focused approach harnesses the power of team excellence and problem-solving. Our embrace of the learning curve permits a freedom of thought and effort that informs our work, ultimately allowing us to do what we do best: improve the mental health of countless individuals, worldwide.

At BI, we work hard, deliver on our promises, value a healthy work/life balance, and say ‘yes’ to opportunity. Our current growth mode has us seeking skilled and committed, like-minded individuals who will share in our organizational culture and vision. If this is you, we hope you will consider joining us as we make a difference on a global scale.

Digital Marketing Specialist


Position Type: Full-time, exempt

Hiring Range: $45,000 – $50,000

Reports to: Communications Coordinator

Desired Start Date: February 2017


The Digital Marketing Specialist will support communication efforts of the Institute through the management of digital marketing campaigns and SEO and improvements to website design and performance.

Essential Functions

  • With guidance from management, lead digital marketing campaigns that generate increased web traffic and enrollment in Institute training programs.
  • Manage, improve, and report on efficacy of SEO of Institute sites in generating web traffic and organic revenue in accordance with best practices. Develop SEO strategies to help the Institute achieve goals for enrollment in training.
  • Maintain appearance and performance of Institute websites through quality assurance, adherence to brand standards, optimization and development.
  • Manage, improve, and report on the efficacy of SEM, PPC, and Google Grant Campaigns to advance specific Institute training enrollment goals. Stay current with and employ best practices, where appropriate.
  • Work closely with the communications team to create high quality, accessible and consistent content.
  • Design site pages, including landing and initiative-specific pages, incorporating photography, video, graphics and other elements as appropriate.
  • Manage and report on Google Analytics.
  • Guide and enforce web asset standards and processes.
  • Oversee online store and inventory management.
  • Purchase and renew all Beck Institute domains.
  • Perform related work as assigned.


  • BA or BS Education in either IT, web development, marketing or communications or equivalent experience in either IT, web design and development, marketing or communications.
  • At least two years’ experience in web design and management
  • Deep knowledge of Microsoft and Adobe applications
  • Knowledge of SEO tools including Google and Bing Webmaster Tools, Analytics, and AdWords
  • Experience with WordPress
  • Strong graphic design skills
  • Familiarity with Salesforce is highly desirable
  • Familiarity with WooCommerce is highly desirable

To apply:

Submit current resume or curriculum vita to:

Julie Snow Regan, Administrative Director